About
The In Uniform Campaign
To raise awareness of the critical issue of veteran homelessness, we launched the In Uniform Campaign. The campaign features a glass case displaying a military uniform, placed in outdoor locations across Edmonton
This installation compels passersby to confront the stark reality that those who served Canada are now struggling to find a home.
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Veterans’ House Canada along with partners and supporters like you is building a 40-unit permanent housing complex in Edmonton’s Athlone neighborhood, designed to be more than just a home, but a safe and vibrant community of Veterans.
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Every veteran deserves a home. Join us in making that a reality.
Raise awareness
Every veteran deserves a home. Join us in making that a reality.
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FAQs
The In Uniform Campaign is a public awareness campaign by Veterans’ House Canada designed to challenge perceptions about Canadian veteran homelessness. A military uniform, encased in glass, will be placed in high-traffic locations across Edmonton with the message: “Someone who wore this uniform slept here last night.” The goal is to spark conversation and drive action in support of permanent housing solutions for veterans.
More than 3,000 – 5,000 Canadian veterans experience homelessness, yet many people are unaware of the challenges they face after service. Research shows that while most Canadians support housing programs, 40% remain hesitant about having these facilities in their neighborhoods. This campaign brings attention to these issues in a way that is visible, thought-provoking, and impactful.
The Athlone Project is a 40-unit permanent housing community in Edmonton’s Athlone neighborhood, providing permanent, affordable housing for veterans in need. Designed to be more than just shelter, the space includes a community garden, fitness room, meditation park, and service dog area to foster stability and well-being.
The campaign will appear in high-traffic public spaces across Edmonton, including community hubs, shopping districts, and locations where homelessness is visibly present. These strategic placements ensure a mix of community engagement opportunities and raw, unfiltered public reactions to highlight the urgency of the issue.
There are several ways to get involved:
- Attend the media conference & campaign launch.
- Engage with the campaign. Visit the activation site and reflect on the message.
- Share your reaction on social media using #InUniform and tag @VeteransHouseCan to help spread awareness.
- Donate to support the Athlone Project and future veteran housing initiatives.
- Attend and promote the media conference & launch event.
- Share PR and social media materials to amplify the campaign’s message.
- Encourage public engagement by inviting community members to participate in discussions and share their responses online.
Veterans’ House Canada is a national non-profit organization dedicated to ending veteran homelessness by developing permanent, affordable, and permanent housing communities tailored to veterans’ unique needs. The Athlone Project is their latest initiative, expanding their proven housing model to Edmonton.
Visit https://www.veteranshousecanada.ca/edmonton/ for more information about the campaign, the Athlone Project, and how you can help.